I want to share and document this step because it took me about 30 mins just to get this information of the Google.
Setting a date range for advertising is SUPER IMPORTANT! Most promotions are time based so it doesn't make sense that Google Adwords doesn't give this option by default.
For my case, I am running PPC Adwords advertising for Express Maid, a Maid Agency based in Singapore. They wanted to use Adwords to advertise that they are having a promotion this march holiday.
For the purpose of documentation and helping others, I am going to write this post like a tutorial.
So setting a date range can be broken into 7 steps.
Navigate to Adwords. Make sure you are logged into the correct Google Account. If not, just select the correct account and proceed.
Click on the campaign which you want to set the date range for. In our case, Campaign 1.
Click on the settings tab to go to the settings page.
Check if the campaign type is standard or all features. Click on edit if the campaign type is standard. Skip step 4 if the campaign type is All features.
Set the campaign type to All features and save. This will allow your campaign to leverage the full power of Adwords.
Scroll all the way down to advanced settings and click on the word option
Schedule: Start date, end date, ad scheduling.
Step 7 (Done)
Set your Ad date range start and end dates.
So this is my step by step picture tutorial on how to set a date range for Google Adwords. I hope this has helped you in your journey in learning how to be a better marketer!